Step and Repeat,
Media Walls &
Photo Ops

What is a Step and Repeat?

A step and repeat (sometimes a step and repeat wall or press wall) is a publicity backdrop used primarily for event photography, printed with a repeating pattern such that brand logos or emblems are visible in photographs or selfies of the individuals standing in front of it. Step and repeat banners are common fixtures of red carpet or fashion events, or custom-printed for weddings or galas in order to give a more "celebrity-like" feel to attendees' photos.

Media/ Press Wall

Another version of the media/press wall is often seen in professional and college/university sports, where the same type of background with sponsor or team logos is utilized as the background for a press conference within a team's media room or visitor's locker room, which can be a piece of material, a permanent wallpaper, or a flat-panel display where logos rotate behind the speaker every few seconds, providing multiple advertisers promotional opportunities. In Europe or Asia, the press wall is often portable and transparent, and brought out to a soccer or cricket pitch after a match to provide the same type of background.

Photo Op

Photo Op with or without Branding

A photo op or oppertunity is a location designated for guest to take photos infront of. Its a great and fun place to have guest remember the theme or vision of the event. Branding is sometimes added to identify the organization or foundation. It creates a wow factor at the event.